For Brands
Know where your brand stands in culture. Then build the strategy to move it.
Signal gives marketing teams a continuous read on cultural relevance. Canvas turns that intelligence into strategic proposals, media plans, and content strategies — grounded in data, not guesswork.
The Problem
You're spending on cultural marketing but can't measure relevance or move fast enough on strategy
Trend reports arrive quarterly. Culture moves daily. Social listening tells you volume, not power. Creator partnerships are chosen by follower count. And every strategy deck takes a week to assemble.
What Signal Gives You
Data for the decisions brand teams actually make
Where to invest
Mass shows which territories have the most cultural conversation. "Is gaming bigger than music for our audience?" becomes data.
What punches above its weight
Gravity finds topics with disproportionate reach. Low volume, massive audience when they surface — underpriced investments.
Where audiences connect
Overlap reveals which topics share cultural audiences with your brand — and which competitors occupy the same space.
Who to partner with
Youth Culture maps creators with real average concurrent viewer data — not follower vanity metrics.
What Canvas Gives You
From insight to strategic proposal — in minutes
Strategy grounded in data
Canvas's Strategist agent builds positioning, big ideas, and brand frameworks from Signal intelligence — not assumptions.
Media plans that match culture
The Media Planner allocates budget across platforms based on where your audience actually is — informed by Mass and Gravity data.
Content briefs ready to execute
The Content Planner generates personas, pillars, and editorial calendars — with individual briefs your creative team can action immediately.
Use Cases
How brand teams use Signal & Canvas
Signal
Sponsorship due diligence
Run entities through Signal before signing. See actual streaming audience, overlap with your brand, and cultural mass — not projected reach from a media kit.
Canvas
Proposal for leadership
Need to pitch a cultural marketing initiative to the C-suite? Canvas generates a structured strategy, media plan, and projected outcomes — in minutes, backed by Signal data.
Signal
Competitive cultural positioning
Track your brand and competitors across the same scope. Overlap shows where you share cultural territory — and where you're distinctive.
Canvas
Campaign planning
Feed a Signal analysis into Canvas and get a full campaign plan — strategy canvas, media allocation, content calendar, and individual creative briefs.
Schedule a demo with your brand's data
See Signal analyse your cultural territory and Canvas turn it into a strategic proposal.
Schedule a demo →