Signal
See what culture actually looks like
Signal monitors cultural conversations across TikTok, YouTube, Twitch, Reddit, and more — and turns them into strategic analysis you can act on.
How Signal Works
Four lenses. One cultural picture.
Signal analyses every scope through four distinct lenses — each answering a different strategic question.
Mass
Total volume of cultural conversation across platforms — views, hours watched, threads, engagement.
"How much cultural conversation exists, and where?"
Gravity
Audience pulling power — median attention per platform, ranked as percentiles within your scope.
"When this surfaces, how large an audience does it reach?"
Overlap
Cross-entity audience overlap and scope-level cultural affinity. Which entities share audiences and what connects them.
"Which topics share cultural audiences, and what binds them?"
Youth Culture
Creator ecosystem depth — top creators, real concurrent viewer data, streaming activity, content velocity.
"Who are the creators driving this, and how big are their audiences?"
Mass — Platform Breakdown
Sample dataGravity — Percentile Rankings
Sample dataPercentile = rank within scope. 97.2 means top 3% pulling power.
Overlap — Entity Affinity Matrix
Sample dataOverlap score (0–1): higher = more shared cultural audience
| Esports | LoL | Mobile | Ninja | |
| Esports | 1.0 | 0.72 | 0.45 | 0.61 |
| LoL | 0.72 | 1.0 | 0.31 | 0.54 |
| Mobile | 0.45 | 0.31 | 1.0 | 0.18 |
| Ninja | 0.61 | 0.54 | 0.18 | 1.0 |
Top Shared Affinities
Youth Culture — Creator Ecosystem
Sample data@Ninja
Twitch · YouTube
12.4k
avg. concurrent
@shroud
Twitch
8.2k
avg. concurrent
@xQc
Twitch · Kick
42.1k
avg. concurrent
@Tarik
Twitch
18.7k
avg. concurrent
@k4sen
Twitch
15.3k
avg. concurrent
Process
From question to analysis in three steps
Define your question
What brand, topic, or cultural territory do you want to understand? Start with a strategic question.
Signal collects and analyses
Signal monitors conversations across platforms and runs your scope through four analytical lenses — Mass, Gravity, Overlap, and Youth Culture.
Get structured analysis
Lens-by-lens output: how much conversation exists, who it reaches, what connects the topics, and which creators are driving it.
You've got the intelligence. Now act on it.
Signal's analysis feeds directly into Canvas — where AI agents transform cultural data into strategic proposals, media plans, and content calendars.
See how Canvas works →Want to see Signal in action?
Book a demo and see how Signal analyses culture across your territory.
Schedule a demo →