Canvas

One board. Every specialist. All aligned.

Canvas transforms how marketing teams go from brief to fully-formed campaign workflow — in hours, not weeks. AI specialist agents handle research, strategy, media, and content on a single connected board.

The Cost

What fragmentation actually costs you.

3-4 wks

Average campaign planning cycle

6+ tools

Stitched together per campaign

40%

Of team time spent on coordination

Zero

Built-in alignment checks

The real cost isn't just time — it's the strategic drift that happens between brief and activation. Every handoff is a chance for the original insight to get lost.

The Solution

One board. Every specialist. All aligned.

Canvas is the assisted marketing workspace where cross-functional teams collaborate — from initial brief through strategy, media planning, content planning, creator sourcing, and campaign activation.

A

Automated Workflows

From brief intake to activation handoff, Canvas orchestrates each specialist step automatically — no manual handoffs, no dropped threads.

G

Connected Governance

Every recommendation is cited, every claim is grounded. Full audit trail from data to decision so nothing goes unsupported.

I

Assisted Intelligence

AI specialist agents handle research, strategy, media planning, and content — each trained for their discipline, all working from the same cultural data.

How It Works

Brief to activation, on one board.

1

Brief

Structured brief intake captures objectives, audience, budget, and timeline in a single form.

2

Research

Business Analyst agent ingests Signal intelligence and external data to build the evidence base.

3

Strategy

Strategist agent produces positioning, brand framework, big idea, and the full marketing canvas.

4

Art Direction

Visual direction, mood boards, and creative guidelines generated from strategy outputs.

5

Media Plan

Platform allocation, budget distribution, flighting schedules, and KPIs grounded in cultural data.

6

Content Plan

Personas, content pillars, editorial calendar, and individual content briefs ready for execution.

7

Creators

Creator shortlists matched by cultural affinity, audience overlap, and real engagement data.

8

Activation

Final campaign package ready for handoff — every output connected, every decision traceable.

Each role sees the full picture. Strategists see the brief. Media planners see the strategy. Content planners see the media plan. Everyone stays connected to the original insight — automatically.

Intelligence Layer

Powered by real cultural data.

Canvas optionally connects to Signal — a cultural intelligence engine that feeds real audience behavior data into every recommendation.

P

Platform Engagement

Real-time engagement metrics across TikTok, YouTube, Twitch, Reddit, and more — not sampled, not estimated.

A

Audience Overlap

Cross-platform audience affinity mapping shows which cultural territories share audiences and which are distinct.

C

Cultural Momentum

Trend velocity and lifecycle tracking reveals which cultural moments are accelerating, peaking, or fading.

D

Content Decay Rates

Platform-specific content half-life data so media plans are timed to when attention actually peaks.

Governance

Every recommendation is grounded.

1

Generate

AI specialist agents produce recommendations based on cultural data, audience intelligence, and strategic frameworks.

2

Cite

Every claim links back to its data source — Signal metrics, platform data, or research inputs. No unsupported assertions.

3

Validate

Built-in validation checks flag gaps, contradictions, and unsupported claims before anything is published.

No unsupported claims. Full paper trail. Every strategic recommendation traces back to the research and data your team provided. You stay in control.

Ecosystem

Connects to the tools you already use.

Canvas integrates with the platforms your team already works in — so outputs flow seamlessly into execution.

L

Ad Libraries

Meta Ad Library, TikTok Creative Center, Google Ads Transparency — competitive creative intelligence built in.

P

Ad Platforms

Meta Ads, Google Ads, TikTok Ads Manager — campaign activation and budget data flow directly into media plans.

D

Design & Export

Figma, Canva, Google Slides — strategy outputs export to the tools your creative teams already use.

S

Intelligence

Signal cultural data feeds real audience and conversation data into every recommendation automatically.

The Impact

What changes with Canvas.

Without Canvas

  • 3-4 weeks from brief to proposal
  • 6+ disconnected tools per campaign
  • Strategy drift across plan layers
  • Manual coordination between roles
  • No evidence trail for outputs
  • Email-based sign-offs and approvals

With Canvas

  • Hours from brief to full activation package
  • One unified workspace for every role
  • Every plan cites back to strategy
  • Automated alignment and change alerts
  • Evidence-grounded, governed outputs
  • Built-in sign-offs with full audit trail

Canvas is powered by cultural intelligence

The best campaigns start with the best data. Signal feeds directly into Canvas — so every strategy, media plan, and content brief is grounded in real cultural evidence.

See how Signal works

See Canvas in action

Book a walkthrough and watch AI specialist agents build a full campaign workflow from a single brief.

Get in touch →